Qu'est-ce que le street marketing mobile ?

Le street marketing mobile consiste à aller directement à la rencontre d'un public avec un dispositif terrain pouvant associer véhicule événementiel, espace de présentation, animation, démonstration, distribution ou activation de marque.

Peut-on organiser une tournée de street marketing dans plusieurs villes ?

Oui. Un dispositif mobile peut être étudié pour plusieurs villes ou étapes, en tenant compte des temps de transport, des accès, des autorisations et des contraintes propres à chaque implantation.

Quels types d'opérations peuvent être réalisés ?

Selon le projet, le dispositif peut servir à une activation de marque, un lancement de produit, une démonstration, une campagne d'information, une tournée promotionnelle, une opération commerciale ou un événement grand public.

Quelles informations transmettre pour une étude ?

Les dates, les villes, le public ciblé, l'objectif de l'opération, le type d'animation, le nombre d'étapes, les accès, l'emprise disponible et les besoins techniques sont les principales informations utiles.

The 19th edition of Brand on the Street

Street Marketing and mobile.

Consumers don’t spend their day in a professional salon. They are in cities, on events, in stations, on the beaches, in shopping centers, festivals and places of living. Go directly to meet them.

Create my operation The Roadshow

Land Where your audience is

Mobile One or more cities

Impact See • Try • Share

Brand Activation Your campaign comes out of the screen.

Public • Interaction • Experience • Field

Street
Mobile
Brand
Experience

Street Marketing Mobile ✦ Activation of Brand ✦ Promotional Tournament ✦ Promotional Vehicles ✦ The Millennium ✦ Animation of street ✦ Campaign of Terrain ✦ launch of product ✦ The Roadshow Marketing ✦ Street Marketing Mobile ✦ Activation of Brand ✦ Promotional Tournament ✦ Promotional Vehicles ✦ The Millennium ✦ Animation of street ✦ Campaign of Terrain ✦ launch of product ✦ The Roadshow Marketing

Start the scrolling meeting.

A real meeting is sometimes worth a thousand impressions.

The Street Marketing Mobile It is a way to transform a communication campaign into physical experience.

Your audience can see a product, touch it, try it, ask a question, participate in an animation, receive a demonstration or simply discover your brand in a completely different context than a classic advertising.

The device can take the form of a punctual operation or a real Promotional tour It is through several cities, events or commercial areas.

Mobility allows you to multiply meetings whileining a consistent identity, speech and experience.

Presenting my campaign

Public at an animated and bright outdoor event

Stands and visitors during an outdoor animation under the palm

01 – Attraction Attract the attention.

02 – Engage Create the interaction.

03 – Experience to make the mark live.

04 – Remember Stay in memory.

Street animation with public and stands in an outdoor space

Go Where Life is Happy

Your best location may not have any fixed address.

Centre-city, resort, festival, shopping area, sports event, outdoor salon, campus, business parking or summer tour: the field becomes your media.

The Event Vehicle

Why do you use street marketing?

Do not just be visible anymore, be experimentable.

The field allows a brand to create interactions that display and digital cannot reproduce alone.

Discovered

to discover

Present a brand, service, innovation or novelty to a public who does not know it yet.

Trial

to try

Create a demonstration, test, taste or take-in according to the product and applicable regulations.

sampling

Distributed

Organize a sampling, sample delivery, documentation or promotional media operation.

Played

to participate

Game, animation, experience, photo, interaction or play device to create a real strong time.

Information

informed

To launch a field campaign around a message, service, institutional operation or a pedagogical campaign.

Converted

Creating a Contact

Transform a simple passage into a date, lead, visit, registration or business relationship.

Mobile brand vehicle

The vehicle can become the first ambassador of the campaign.

Even before the animation begins, an event vehicle can already attract attention.

Its presence, its implantation and the space created around it directly participate in the visibility of the operation.

According to the project, the vehicle can serve as a host, team base, presentation space, showroom, hospitality or a brand activation center.

visible Creating a signal in space

Mobile Change of city or site

Flexible Adjusting the use to the camp

Premium Recive in good conditions

See the mobile solutions

The customer journey

Five seconds to attract. a few minutes to convince.

A good activation should think about the visitor's journey from the first glance to the start.

Seeing

The device must be visible and understandable quickly.

Approach

Create enough curiosity to make the first step.

Participation

Demonstration, game, trial, exchange or experience.

Understand

To send the key message of the brand.

Remembered

Create a clear enough experience to stay in memory.

Six games fields

Street marketing is not limited to the street.

01 of City

The city center

Commercial operation, animation, information, launch or interaction with a urban audience.

02 - Summer

Summer Tour

Beaches, stations, ports, tourist sites or stages during the season.

03 / The Retail

The Commercial Zone

Create an operation near a point of sale, a shopping center or a partner network.

04 - Sports

Sports event

Village partners, public animation, demonstration, game or sponsor activation.

5th Festival

Festival

Create an experience in the middle of a public already gathered around an event.

06 / The Company

Internal tour

Campaign with employees, industrial sites, agencies or internal networks.

19 Mobile Event

The campaign can also have its own mobile base.

Some field operations require more than a simple stand.

Teams, equipment, guests, partners, presentation, private space or hospitality: a mobile unit can become the central base of all the operation.

The PROD 19 event semi-remorque can bring in particular interior spaces, an outdoor space under the auvent and a rooftop terrace according to the device selected.

The base team Organization of terrain

Welcome to Guests & Partners

by AUN External extension

by Rooftop Hospitality and visibility

Discover the Seam

PROD 19 Event Half-Remote used as a mobile base for event and roadshow

From street to lead

The public is not just a crowd.

Every person who approaches can become a measurable interaction.

Depending on your goal, an operation can be thought to generate: tests, demonstrations, registrations, dates, downloads, participations, business contacts or simply the reputation.

That is why the physical device and animation scenario must be designed together.

The question is not just: “How many people have passed?”

The real question is: “What did they do before us?”

Building my campaign

The Street Marketing Philosophy

A brand becomes much more real on the day that its audience can finally meet it.

Before going to tour

10 information to build your activation.

A campsite is prepared by city by city, site by site and public by public.

The objective

Notoriousness, test, demonstration, lead, sale or information.

Public

Public, professionals, students, customers or employees.

Product / Service

What you want to discover or promote.

Dates

Duration and duration of each stage.

cities

List of desired destinations or areas.

Animation

Game, demonstration, sampling, presentation or speech.

flow

Number of visitors and average duration of the interaction.

Land

Surface, access, ground and location restrictions.

Technical

Electricity, screens, sound, lighting or specific equipment.

Backstage

Team, storage, hospitality, lounges or private spaces.

Send my letter The Logepilot

Brand Mobility

A field campaign can become a mobile ecosystem.

Street marketing, roadshow, showroom, podium, hospitality and event vehicle can be combined according to your operation.

Event Vehicle The Roadshow Showroom Mobile The podium and animation Hospitality Reception The Semiconductor The car Reference

FAQ Street Marketing

Activation of the field: Answers.

The main questions before launching a mobile campaign.

What is Street Marketing Mobile?

Mobile street marketing is to go directly to the meeting of a public with an event device that can associate vehicle, animation, presentation, demonstration or brand activation.

Why use a vehicle for a field campaign?

A event vehicle can serve as a central point, visual support, host space, presentation or operational base during the campaign.

Can you organize a tour in several cities?

A mobile device can be thought for several stages, taking into account transport time, access, permissions and restrictions of each installation.

Can we organize a sample process?

A transaction may include distribution or sampling when the product, site and applicable regulations allow it.

Is street marketing suitable for a product launch?

A field activation can allow you to discover a new thing, organize tests, demonstrations or create a launch tour.

Can we add a podium or an animation?

Yes, according to the project and technical limitations. A speech, an animation or a podium can complement the field operation.

Can we provide VIP or partner?

Depending on the device, a hospitality solution, a motorhome or a semi-remorque can complement the brand activation.

What information should I provide for a study?

Dates, cities, target, target audience, product, type of animation, number of steps, available surfaces and technical needs.

Does PRD 19 operate throughout France?

The projects can be studied in France, Monaco and more widely in Europe according to availability, distance and logistical restrictions.

Your brand is ready to move

Your audience is somewhere. let’s meet him.

Brand activation, field campaign, roadshow, promotional tour, demonstration, animation or product launch: send us your goal, your dates and the planned cities.

Ask for a study The Roadshow 07 62 45 59 20

PROD 19 • to Discover Equally

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