01
Discovered
Discovered
Present an innovation, a new collection, a technology or a service in a fully dedicated environment.
PROD 19 – Mobile Showroom Experience
Rental Showroom and mobile.
What if your next showroom no longer has a fixed address? Product launch, roadshow, customer tour, show, car event or brand activation: bring your universe directly before those you want to meet.
visible
A real sign of brand
Mobile
One or more steps
Experienced
Customers • Guests • Customers
The 19th edition of Mobile Space
Your showroom can come before your customers.
Presentation • welcome • roadshow • launch
Showroom
The Roadshow
Brand
Experience
The Roadshow
Brand
Experience
Location of Showroom Mobile
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The showroom
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The Truck Showroom
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The Roadshow
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launch of product
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Tournament of customers
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Promotional Vehicles
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Activation of Brand
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Showroom of car
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Location of Showroom Mobile
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The showroom
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The Truck Showroom
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The Roadshow
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launch of product
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Tournament of customers
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Promotional Vehicles
✦
Activation of Brand
✦
Showroom of car
Move your brand
Your product deserves better than a table and three kakemonos.
one Showroom Mobile It allows you to transform a commercial presentation into a real experience. The visitor no longer only discovers your product. It enters your universe.
The principle consists in creating an event space capable of traveling between several destinations: companies, concessions, salons, circuits, shopping centers, partner sites, private events or public operations.
At each step, the brand finds a consistent environment to welcome, present, try, discover or receive.
This can bring a newness to business teams, distributors, journalists, customers or partners without just relying on a permanent showroom.
Inside the experience
A real interior space, not a temporary decor.
From Exhibition to Mobility
The professional salon can now come to the customer.
A mobile showroom reverses logic: it is your universe that moves to the markets, regions, distributors or prospects you want to meet.
A showroom should serve as a goal.
Show less, make more.
The quality of a mobile showroom is not measured by the number of products exposed. It is measured by what your visitors can really discover, understand and remember.
02
demonstrated
demonstrated
Create a space where teams can explain, show, compare or perform a real demonstration.
03
Meeting
Meeting
Transform each step into a meeting with customers, distributors, partners, press or collaborators.
04
Experience
to live
Overcome the simple presentation and create a real brand experience around the product.
Product launch
The launch should not last for one night.
A product can be disclosed in Paris and then presented in Lyon, Marseille, Bordeaux, Lille or directly with distributors and partners.
The mobile showroom allows you to extend the launch and transform a momentum operation into a real business tour.
The space can become a meeting with local teams, a press presentation, a customer demonstration, a partner space or an activation for the general public.
The product travel. The brand experience remains consistent.
A real unit PROD 19
A space already thought for the ground.
The PROD 19 event semi-remorque offers a interesting basis to imagine a premium mobile operation.
Its implantation connects several areas and allows to create a more comprehensive device than a simple closed vehicle.
Interior
Planning of Spaces
by AUN
Welcome to the outside
by Rooftop
Panoramic terrace
Mobility
Successive steps
The event above the event
What if your showroom also had a terrace?
A outdoor space or rooftop can become a real extension of the showroom: reception, hospitality, customer relationships, presentation or privileged view of the event.
Mobile Showroom: for whom?
Six reasons to take the road.
The car
Present a new vehicle, technology, range or welcome customers and partners on several events.
The industry & B2B
Bring innovation, machine, solution or knowledge directly to the prospects.
Brands and retail
Create a temporary experience for launch, collection, activation or promotional operation.
Technology
Allow visitors to see, try and understand a product in a dedicated space.
Sports and Competition
Associate presentation, hospitality, partners and visibility to the heart of a sporting event.
Internal tour
Go directly to meet employees, sites, agencies or networks of a company.
Brand experience
Your brand must be recognized before you read its name.
A mobile showroom must be able to become a real extension of brand identity.
The organization of space, furniture, screens, supports, scenography, reception and visitors' journey all participate in the experience.
The goal is not to give the impression that the brand has rented a vehicle. The goal is that the visitor has the impression that the brand has created its own place.
Identity
The Visual Universe
Product
The value
Welcome to
The Visitor's Journey
Experience
Interaction and memory
From concept to road
From the first to the next city.
A rotating showroom must be thought to be installed, operated, re-assumed and then re-installed.
01 – The objective
The concept
Product, public and experience.
02 – Formed
Space
Surface, reception and internal organization.
03 – The Road
Stage
Cities, sites, guests or events.
04 – Land
Implants
Access, maneuver and location.
05 – Open
Experience
Acceptance and activation of the showroom.
06 – Moving
Next City
Recovery, transport and new stage.
The Mobile Showroom Philosophy
Do not ask your customers to come to discover your newness anymore.
Preparing the showroom
10 information before you get on the road.
The concept must be compatible with each destination of the tour.
1
Product
What do you want to present?
2
Public
Customers, press, partners or the general public.
3
The objective
Start, demonstration or customer relationship.
4
Dates
Period of the tour.
5
Stage
Planned cities and places.
6
Capacity
Many simultaneous visitors.
7
Access to
Ports, roads, currents and maneuveres.
8
Employment
Surface available on each site.
9
Technical
Electricity, water and specific needs.
10
Experience
The environment, the furniture and the desired route.
19 Mobile Event
From the showroom to the hospitality. let’s build the complete device.
Depending on your project, the mobile showroom can be complemented by other hosting, production or event solutions.
FAQ Showroom Mobile
Mobile Showroom: The Answers.
The main questions before starting a commercial tour.
What is a Mobile Showroom?
A mobile showroom is a rotating presentation space that allows you to welcome visitors, present products, organize demonstrations or create a brand experience in one or more stages.
Why choose a rotating showroom rather than a classic stand?
The showroom can join different audiences, sites, guests or events without depending on a permanent implantation.
Can a mobile showroom be used for a product launch?
The showroom can be an appropriate space for presenting a new thing, performing demonstrations, receiving the press or organizing a launch tour.
Is a mobile showroom suitable for the automotive industry?
It can be studied for car presentations, circuits, concessions, roadshows, launchings and hospitality operations.
Can we make several cities with the same showroom?
Yes. This is exactly one of the interests of a mobile device. However, it is necessary to anticipate the transfer times, access and installation conditions on each site.
What surface is needed to install a semi-remorque?
It depends on the configuration and the spaces deployed. It is necessary to predict the length of the vehicle, the maneuver areas and eventually the surfaces required for the advent, stairs or outdoor spaces.
Can we add a hospitality space to the showroom?
Depending on the solution selected, it is possible to provide reception, waiting or hospitality spaces as a complement to the product presentation.
What information should I provide to receive a study?
Dates, cities, product, audience, number of visitors, desired functions, access, available surface and technical needs are the main information.
Can PROD 19 be used everywhere in France?
Projects can be studied in France, Monaco and more widely in Europe according to dates, availability and logistical restrictions.
Your brand on the road
Your next showroom may not need any building.
Present us your product, your cities, your audience and your calendar. PROD 19 studies the mobile solution that can transform your tour into a real brand experience.
PROD 19 • to Discover Equally
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