01
The Launch
launching
Discover a new model, a new version or a new range in a controlled environment.
PROD 19 – Automotive Private Experience
The Roadshow The car and premium.
A special car does not appear as a regular product. Car launch, press tests, customer presentation, manufacturer tour, deal event, circuit, paddock or VIP hospitality: create an environment at the height of the car experience.
Launch
Launch & Presentation
Drive
Testing & Experience
VIP
Customers • Press • Partners
Automotive experience
The car is the star, the device creates its screen.
Roadshow • launch • VIP • press • trials
Prize
The car
The Roadshow
Europe
The car
The Roadshow
Europe
Roadshow car
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The car launch
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The car event
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Hospitality in the car
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Press Release Car
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The Roadshow Constructor
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Concessionary event
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Presentation of Vehicle
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The PADDOCK VIP
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Roadshow car
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The car launch
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The car event
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Hospitality in the car
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Press Release Car
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The Roadshow Constructor
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Concessionary event
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Presentation of Vehicle
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The PADDOCK VIP
Automotive Event Design
The car makes dream.The event must do the rest.
one Road Show of Car It allows a brand, manufacturer, network, agency or an organizer to go directly to the meeting of its audience.
It can serve to present a new thing, to reveal a range, to organize tests, to receive press, to invite customers, to gather distributors, to animate a network or to create an event around an emblematic model.
But the more the vehicle runs in range, the more the environment in which it is presented becomes important.
Hospitality, hospitality, lounge, terrace, press space, partner zone, backstage and terrain organization must form a coherent set.
A thousand emotions.
The premium car has only one rule: to give the desire to go on board.
Sports, premium SUV, electric model, exclusive vehicle or new range: the road show must put the car at the center of all experience.
City Experience
The city becomes the decor of the launch.
Designed
Create a moment when everyone looks at the car.
Road
Make travel a part of the experience.
Images of Illustration Car:
The photographed vehicles illustrate the universe of a premium car roadshow. They do not constitute vehicles offered for rental by PROD 19 and do not involve any affiliation with their manufacturer.
Why do we make a road show?
A car is sold on a fist. It wants itself in real life.
The road show allows you to bring the vehicle closer to those who need to discover, understand or try it.
02
Pressed
Pressed
Recive journalists, media, photographers and content creators in good conditions.
03
Testing drive
Tested
Create a point of reception before or after a driving experience, according to the organization and permits provided.
04
Customers
VIP Customers
Invite prospects, premium customers or owners in a more exclusive environment.
05
Networking
The network
Meet dealers, distributors, partners or commercial forces around the vehicle.
06
Tour
Tour of
Present the same experience in several cities or markets with a coherent mobile base.
Luxury is in the details
The car attracts the look.The reception creates the memory.
On a premium car event, the guest does not just judge the car. He feels the place, fluidity, comfort, attention and how he is received.
The guest journey
A day of car is built in six times.
From the first welcome to the last exchange, each step must be involved in the experience.
01 – Arrival
Arrived
Signal, parking, orientation and first impression.
02 – Welcome
Welcome to
Registration, invitation, briefing and hospitality.
03 – Discover
Discovered
Presentation, design, technology and product exchange.
04 – Drive
Driving
Test or demonstration according to the program.
5 – Long
Return to
Debrief, exchange, refreshing and relationship.
06 – Following
Suite
Contact, date, order or next experience.
PROD 19 – Automotive Hospitality
While the car runs, your guests must have a place.
On a car launch, press test or manufacturing event, the vehicle is not the only important element.
You also need to receive guests, be patient, organize briefings, welcome partners, install teams and sometimes create a real lounge near the test zone.
The PROD 19 event semi-remorque can participate in this organization with interior spaces, an outdoor space under the hall, private areas and a rooftop terrace according to the device selected.
Automotive markets
The road show can meet very different needs.
Model launch
National, regional or European presentation of a new vehicle or a new range.
The Media Drive
Welcome journalists, briefing, departure tests, return and work or exchange space.
Network of concessionaries
Product presentation, training, commercial meeting or the activation of the distribution network.
Customers of Premium
Private invitation, discovery, personalized trial and more exclusive hospitality space.
The Circuit & Paddock
Hospitality, partners, drivers, vehicles, tests or operations on the car environment.
Partnerships
Create a car experience around a sponsor, brand or premium event.
Private automotive experience
A premium car deserves more than a parking.
When guests come to discover an exceptional vehicle, the presentation must create an immediate break with the daily.
The space should allow you to look at the car, take time, ask questions, exchange and sometimes prolong the meeting in a private space.
Lounge
Welcome and relaxation
Pressed
Media and interviews
VIP
Customers & Partners
Drive
Start & Return Testing
Automotive Philosophy
A exceptional car makes the heads turn. A great event makes people stay.
Your road show
12 information before the road.
The success of a car tour depends much on what is prepared before the first vehicle arrives.
1
The objective
Start, press, customers, network, trials or partner event.
2
Dates
Montage, operation, transfer and dismantling.
3
cities
One or several stages.
4
Vehicles
Number, type and organization of the car.
5
guests
Press, VIP, clients, network or partners.
6
Capacity
Total number and simultaneous number of people.
7
Tested
Starts, returns, route and scheduled program.
8
The Hospitality
Welcome, salon, VIP, press or partner space.
9
Land
Surface, access, maneuver and parking.
10
Technical
Electricity, lighting, screens, sound or equipment.
11
Branding
Visual, signaletical and personality level.
12
Logistics
Time, transportation, teams and restrictions of the site.
Automotive ecosystem
The car is in the center.The rest must work around it.
Roadshow, hospitality, reception, showroom, podium, street marketing and event vehicle can compose one same car device.
FAQ of the car
Auto Show: The Answers.
The main questions before organizing a mobile car presentation.
What is a road show?
A road show is a roaming operation that allows you to present a vehicle, a range or a brand in multiple stages to customers, journalists, distributors, partners or guests.
Can a car launch be done?
The roadshow can be used to present a new model, a new motorization, a range or a novelty to different audiences.
Can we do tests?
Depending on the project, location, vehicles and necessary permits, a car operation may include specific tests, demonstrations or trails.
Can we get journalists?
A device can provide a press welcome, briefing, exchange zones, work space or lounge near the vehicles.
Can we create a VIP area?
The semi-remorque, motorhome or other mobile units can allow you to create a customer, direction, partners or VIP space according to the project.
Can there be several cities?
The principle of the roadshow is just to be able to reproduce a device on multiple destinations, subject to logistics, access and planning.
Are the Lamborghini Urus presented on this page rental by PROD 19?
The car photographs on this page serve only to illustrate a premium car launch and roadshow world. PROD 19 presents its mobile event solutions and not the rental of photographed car vehicles.
What information should I provide for a study?
Dates, cities, number of cars, the public, possible tests, hospitality needs, access, available surface and technical needs.
Does PROD 19 operate outside of Provence?
The projects can be studied in France, Monaco and more widely in Europe according to availability, distance and logistical restrictions.
Ready to drive
The car is ready. Let’s now create the experience that goes around.
Car launch, press tests, roadshow, deal event, VIP customers, circuit, paddock or premium presentation: send us your dates, cities and charges.
PROD 19 • to Discover Equally
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